Marketing a B&B
- Price: £20.00
This email course covers everything you'll need to know to Market your own Bed & Breakfast. It is suitable both for people new to the business and more established businesses who want to attract more guests.
You will receive 5 emails over 5 days.
You may also book a coaching session with Karen at £50 for an hour to discuss any issues or questions you may have.
Day 1 An Overview of Marketing
- The differences between Advertising, Marketing and PR
- Identifying your niche market
- Writing good copy and the importance of photos
- How much to spend on marketing
Day 2 The Internet Part 1
- The importance of the internet in running a B&B
- Designing a website
- Getting a website
- Accessible websites
Day 3 The Internet Part 2 How to get your website found
- Online directories
- Pay Per click
- EBAY
Day 4 Printed Guidebooks and Brochures
- What guidebooks are out there?
- How to design your leaflets and business cards
- How to use your leaflets
Day 5 Repeat Bookings and other Promotional ideas
- How to get your guests back and recommending you
- Other innovative and Promotional Ideas
- Using the Press